Persepolis Pink is a conceptual brand identity created for a modern Persian-inspired food truck, centred around Borani Laboo—a vibrant beetroot yoghurt dip whose signature pink colour became the foundation of the visual identity. The project reimagines traditional Persian cuisine through a playful and contemporary brand, balancing cultural authenticity with a fresh, approachable aesthetic that appeals to a younger audience.

The identity extends across the complete customer experience, including the food truck, packaging, menus, signage, and branded collateral. Combining expressive typography, bold colour blocking, and clean layouts, the brand celebrates Persian flavours while creating a memorable and highly recognisable visual presence. The project demonstrates expertise in brand identity design, hospitality branding, packaging design, and developing cohesive visual systems across multiple customer touchpoints.