ROSHANA CARE GROUP
Roshana Care Group is one of Australia's leading aged care providers, delivering compassionate care across residential aged care, home care, retirement living, mental health, NDIS, and primary care services. As the sole in-house Graphic Designer, I lead the development of visual communications that strengthen the organisation's brand while supporting residents, families, staff, and the wider community through clear, engaging, and accessible design.
My work spans a broad range of print and digital collateral, including editorial publications, brochures, signage systems, advertising campaigns, event materials, social media assets, environmental graphics, and marketing communications. Working closely with executive leadership and stakeholders across multiple departments, I develop strategic design solutions that balance effective communication with thoughtful visual storytelling, ensuring consistency, professionalism, and a cohesive brand presence across every touchpoint.
PROSPECTIVE BOOK
The Roshana Care Group Prospective Book is a high-end luxury publication designed to present the organisation’s services, facilities, and brand story through a refined editorial experience. Produced as a premium print piece, the book features a glossy cover finish with embossing and foiling, creating a tactile and visually elevated first impression that reflects quality, care, and professionalism.
Designed with a strong focus on elegance, clarity, and brand consistency, the publication combines sophisticated layouts, considered typography, high-quality imagery, and polished print production to communicate Roshana Care Group’s position as a trusted and premium care provider. From editorial structure and visual storytelling to print-ready artwork and finishing details, the project demonstrates a complete luxury publication design approach.
RESIDENT HANDBOOK
The Roshana Care Group Resident Handbook is a comprehensive editorial publication designed to provide residents and their families with clear, accessible, and welcoming information about life within Roshana's aged care communities. The handbook presents essential guidance on services, daily living, resident rights, wellbeing, and support while reinforcing the organisation's commitment to dignity, compassion, and person-centred care.
Designed with readability and accessibility at its core, the publication combines structured layouts, thoughtful typography, engaging imagery, and a refined visual hierarchy to simplify complex information without compromising professionalism. From concept development through to print-ready production, the project demonstrates expertise in long-form editorial design, publication systems, information architecture, and brand consistency, delivering a resource that is both informative and reassuring for its audience.
LUXURY COLLATERAL
This collection showcases a curated range of premium branded collateral designed to deliver a refined and cohesive luxury experience across multiple customer touchpoints. From bespoke diningware and embroidered soft furnishings to branded table settings and transport livery, each element was developed to reflect a consistent visual identity while elevating the overall customer journey.
Emphasising quality materials, sophisticated finishes, and meticulous attention to detail, the project explores how branding extends beyond traditional marketing into immersive, physical experiences. Every application was designed to communicate elegance, exclusivity, and craftsmanship, demonstrating the versatility of a luxury brand system across a diverse range of products and environments.
fold brochures
This collection features a range of folded brochures designed to communicate services, facilities, and key organisational information through clear, engaging, and professionally presented marketing collateral. Developed for a variety of audiences, each brochure balances informative content with thoughtful visual storytelling, using structured layouts, accessible typography, and high-quality imagery to create an engaging reading experience.
Designed with both print production and user experience in mind, the brochures maintain a consistent brand identity while adapting to different communication objectives and formats. The collection demonstrates expertise in editorial layout, information hierarchy, print design, and the creation of versatile marketing collateral that effectively supports brand awareness and audience engagement.
FACILITY BROCHURES
The Facility Tri-Fold Brochure series was created to showcase individual Roshana Care Group residences through a concise and visually engaging marketing format. Each brochure highlights the unique character, accommodation, amenities, lifestyle, and care services of a specific facility while maintaining a consistent brand identity across the wider portfolio.
Designed to support prospective residents and their families during the decision-making process, the brochures combine considered typography, balanced layouts, and high-quality imagery to communicate information with clarity and warmth. The project demonstrates the development of a scalable publication system that can be adapted across multiple locations, ensuring brand consistency while allowing each facility to express its own distinct identity and sense of place.
EMAIL SIGNATURES
The Email Signature System was developed to establish a consistent and professional digital identity across Roshana Care Group's organisation-wide communications. Designed for daily use by employees across multiple departments, the system standardises the presentation of contact information while reinforcing the brand through clean typography, structured layouts, and cohesive visual elements.
Balancing functionality with brand consistency, the signatures were optimised for readability, cross-platform compatibility, and accessibility across desktop and mobile email clients. The project demonstrates an understanding of digital brand implementation, ensuring every employee interaction contributes to a polished, recognisable, and unified organisational presence.
Paper & magazine ads
The Print Advertising Campaigns collection showcases a series of professionally designed advertisements created for Roshana Care Group across a range of respected Australian publications, including The West Australian, The Post, Have A Go News, Australia's Carers Guide, and the Newcastle Herald. Each advertisement was tailored to suit the publication's audience while maintaining a consistent brand identity and effectively communicating key campaigns, services, and community initiatives.
From concept development and art direction to publication-ready artwork, each design balances compelling visual storytelling with clear messaging and strong information hierarchy. The project demonstrates the ability to adapt creative solutions across varying editorial formats, ensuring every advertisement captures attention, strengthens brand recognition, and engages readers within a competitive print media environment.
signage design
This collection showcases a range of environmental signage concepts developed to strengthen brand presence and create memorable first impressions across physical spaces. From large-scale architectural entrance signage to wayfinding and external branding, each design balances functionality with a refined visual identity, ensuring clear communication while enhancing the surrounding environment.
Combining realistic visualisation with production-ready design, the projects explore premium materials, architectural integration, and high-quality finishes to deliver signage that is both impactful and enduring. The collection demonstrates expertise in environmental graphic design, large-format applications, and translating brand identity into immersive, real-world experiences.
social media campaign
This social media campaign was created to announce the opening of Roshana Care Group's new Hunter Valley residences, generating awareness and celebrating a significant milestone for the organisation. Designed to engage existing audiences while reaching prospective residents, families, and the local community, the campaign combines compelling visuals with clear messaging to communicate the expansion of Roshana's care services.
The design emphasises strong visual hierarchy, brand consistency, and platform-specific composition to maximise engagement across digital channels. From concept development through to final artwork, the project demonstrates the ability to translate key organisational announcements into impactful social media content that is both informative and visually engaging.
additional design work
This collection features a selection of supporting design projects that demonstrate the breadth and versatility of my work across both print and digital media. Spanning a variety of formats, industries, and communication objectives, each piece reflects a considered approach to visual problem-solving while maintaining a strong focus on clarity, functionality, and brand consistency.
From marketing collateral and promotional materials to everyday brand assets, these projects highlight my ability to adapt to diverse design challenges and deliver polished, production-ready outcomes across a wide range of applications.