The American Thread
The American Thread is a conceptual editorial publication exploring the influence of American fashion, culture, and visual identity through a contemporary magazine format. Inspired by classic Americana and modern editorial design, the publication combines bold typography, carefully curated imagery, and sophisticated layouts to create an engaging reading experience that celebrates the evolution of American style.
Designed with a strong emphasis on storytelling and publication design, the project balances expressive visual composition with clear information hierarchy, allowing content to flow seamlessly across each spread. From editorial planning and layout design to typography and print production, the project demonstrates expertise in long-form publication design, visual narrative, and creating cohesive editorial experiences that are both informative and visually compelling.
editorial publication
This premium editorial publication explores the cultural significance of North America's most iconic sporting jerseys through fashion, photography, and visual storytelling. Featuring professionally art-directed photography, curated editorial layouts, and concise written narratives, the book showcases how jerseys have evolved beyond sport to become enduring symbols of identity, heritage, and streetwear culture.
Each chapter focuses on a different professional team, pairing original imagery with thoughtfully designed spreads that reflect the colours, history, and personality of each franchise. Combining clean typography, structured grid systems, and refined layouts, the publication demonstrates expertise in editorial design, publication layout, art direction, and creating a cohesive long-form print experience.
photography
The photography throughout this publication was art directed and captured to showcase each jersey as both a sporting icon and a fashion statement. Rather than documenting athletes in action, the imagery focuses on lifestyle-inspired portraits, detailed garment compositions, and authentic environments that highlight the craftsmanship, colour, and cultural identity of every piece.
Each shoot was carefully planned to complement the editorial narrative, using considered lighting, composition, and styling to create a premium and cohesive visual language. The project demonstrates expertise in creative direction, fashion photography, photo composition, and producing imagery that seamlessly integrates with editorial publication design.